CRM

CRM

When I say CRM, I’m not talking about Client Relationship Management. I’m speaking to a true Client Relationship Mindset!

Our client relationships are so vital to a flourishing business. It means setting the bar for your team and co-workers. Our clients want/need to hear from us and we want/need to hear form them, so a more perfect symbiotic relationship never existed. If you don’t have a clear strategy for staying front of mind, here are a few suggestions to get you started.

  1. Schedule. Prioritize your Client Relationships. I can’t emphasize enough how important is it to set a schedule for calls and lead generation. Set aside a sacred block of time and don’t alter it. Be intentional about reaching out to your client base on daily, weekly, monthly schedule. Your clients should be accustomed to a friendly checking from you on a regular basis.
  2. Note the details. Deepen your Client Relationships. I you use a large software of simple Google….USE IT! Make notes of all the important milestones, birthday, work anniversaries, etc….. I like to include favorite Ice Cream flavors, children softball teams, let names, anything that strengthens conversation and helps you stay in touch. Pull up those notes us and start making your regular calls. you’ll thank me for this tip.
  3. Share invitations. Build stronger Client Relationships. As Real Estate professionals, we are privy to Grand Opening’s, Chamber of Commerce events and fun community programs. Well, share those invitations. We all love to learn about the newest cool store, venue or shopping find, so share away. The businesses will love you for the promotion and your clients will love knowing about the latest in your city. Become a news source and effortlessly increase your value.

Share some of your favorite Client Relationship Mindset tips in the comments below. I look forward to reading them.

Onward,

Ann Buchanan

TheAnnBuchananTeam.com

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Does Changing the Direction of a Ceiling Fan Really Save You Money?

 

As you know, warm air rises, so the idea in winter is to keep that heated air closer to the floor where people sit to read or watch TV. That’s why, Mosby says, it makes sense to make sure your fan is turning clockwise as seen from the floor looking up at the underside of the fan. By doing this, it will push the warm air off the ceiling, down the walls and into that critical living space.

In your case, it seems to make even more sense because most of the warm air is already at the ceiling and won’t come down without help. If you have particularly high ceilings, you might try upping the fan speed a notch. It might seem logical to use the summer setting to force the warm air down, but you’d probably wind up uncomfortable sitting in the constant downdraft. You’ll probably find the less direct method easier to take. Of course, you can always conduct your own experiment to verify the theory as far as comfort and power bills.

Regardless,

Ceiling fans should be set to run counterclockwise in the summer. Although this technically does not cool the air one iota, it can make you feel more comfortable by producing a mini wind chill effect, allowing you to perhaps turn your thermostat up a degree or two and save energy costs a bit.

Just remember that running the fans when nobody is in the room is a waste of money, since it is doing nothing to lower the temperature. In fact, the heat generated by the fan motor could raise it a tad. I hope you find this helpful.

Onward

Ann Buchanan

AnnBuchanan.com

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CRM: Client Relationship Mindset!

 

When I say CRM, I’m not talking about Client Relationship Management. I’m speaking to a true Client Relationship Mindset!

 

Our client relationships are so vital to a flourishing business. It means setting the bar for your team and co-workers. Our clients want/need to hear from us and we want/need to hear form them, so a more perfect symbiotic relationship never existed. If you don’t have a clear strategy for staying front of mind, here are a few suggestions to get you started.

 

  1. Schedule. Prioritize your Client Relationships. I can’t emphasize enough how important is it to set a schedule for calls and lead generation. Set aside a sacred block of time and don’t alter it. Be intentional about reaching out to your client base on daily, weekly, monthly schedule. Your clients should be accustomed to a friendly checking from you on a regular basis.
  2. Note the details. Deepen your Client Relationships. I you use a large software of simple Google….USE IT! Make notes of all the important milestones, birthday, work anniversaries, etc….. I like to include favorite Ice Cream flavors, children softball teams, let names, anything that strengthens conversation and helps you stay in touch. Pull up those notes us and start making your regular calls. you’ll thank me for this tip.
  3. Share invitations. Build stronger Client Relationships. As Real Estate professionals, we are privy to Grand Opening’s, Chamber of Commerce events and fun community programs. Well, share those invitations. We all love to learn about the newest cool store, venue or shopping find, so share away. The businesses will love you for the promotion and your clients will love knowing about the latest in your city. Become a news source and effortlessly increase your value.

 

Share some of your favorite Client Relationship Mindset tips in the comments below. I look forward to reading them.

 

Onward,

Ann Buchanan

TheAnnBuchananTeam.com

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What does Great Customer Service look like?

Quality Customer service translates across all industries and platforms. As I have said before….Go with what works, don’t re-invent the wheel. I feel there are (3) basic components to delivering great customer service.

1. Product awareness: Whether you’re talking about homes, cars, books or a widgets, having thorough knowledge of the product you are conveying is vital for providing strong customer service. You deserve to look and sound like a professional and your customer deserves your best! Good customer service means having thorough knowledge of your inventory, experience with your products, and being able to help customers make the best choices for them. Spend time each day/week looking at the newest listings, news and information to make sure you are fully aware and can make knowledgeable recommendations to your clients.

2. It’s all about Attitude – Greeting Greeting Greeting!
A warm sincere greeting with a smile or friendly hello can make a big difference, and for any professional focused on delivering excellent customer service. A friendly and patient attitude is incredibly important. In fact, run your own test trial, this week. Be conscious of every human interaction you have in the next 7 days. Count the warm friendly smiles vs. the interactions that could have been….let’s say “a bit better.” Good customer service is treating customers with a friendly, helpful attitude. People remember how you make them feel, and I have found that just smiling and being interested in helping solve their problem impacts how satisfied and likely to remember you.

3. Efficiency: Customers value a prompt response. I you don’t believe me – think about the last time Problem-solving: From buying a home to needing a new shirt for a wedding to requiring a replacement part, customers are looking for assistance, and part of good customer service is fixing problems and answering questions. It’s essential to be able to handle issues for customers and do your best to ensure they are satisfied. Providing good service is one of the most important things that can set your business apart from the others of its kind.

 

We Real Estate professionals of this every day because great customer service means helping customers efficiently, in a friendly manner. I hope these tips help you develop a consistent customer

 

Onward,

AnnBuchanan

AnnBuchanan.com

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The Value of Value!

This morning, a friend sent me a text tat simply said ” Create customers that create customers.” I was stuck by those words. It was simple truth. In an industry where we strive to set ourselves apart from the pack creates a frenzy of new gimmicks, employing the latest trends and focusing on sales…..creating value for our custiomers is often over looked.

Different customers will have varying perceptions of your value relative to your competitors. Rememebr to talk to your clients. Ask for their opinion – survey them.  In short, capture data to understand what is important to your customers and what opportunities you have to help them.

While success is important, the 10,000 foot view reminds us to focus on the families we work with each day & being a trusted advisor. Referrals are the core success of any successful real estate professional. We are only successful if our clients see value in working with us and maintaining relationships with us.

Your customers are the lifeblood of your business. They are the source of current profits and the foundation of future growth. Create daily strategies that will help you find more ways to grow your business by better serving your best customers. Share your value-centric strategies int eh comments below. I look forward to reading them.

 

Onward,

Ann Buchanan

AnnBuchanan.com

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Create Energy to Create Energy!

We must create clearly defined strategies for success. When thinking about the rigors of a day in the life of a Real Estate professional……think of an energy strategy.

Energy Strategy: As realtors, we know 1 thing ot be true…..we can have hectic days with energy highs & lows. This isn’t unique to our industry – Everyone experiences peaks and valleys in their energy. If you emply time blocking techniques for productivity, determine the times of day you feel the most energized, as well as what times your energy dips. Use a simpe “+” or “-” symbol on your calendar. Don’t reinvent the wheel, keep it simple. Looking back at your week simply begin to schedule the toughest tasks of your day during the high energy times and save your easiest times for the more challenging times of day.

The Power of Music: Have you ever noticed how certain songs can change your mood? The research on peak performance, whether it’s mental or physical, shows a clear-cut brain scan pattern. Peak performance and so-called “peak experiences” occur when both sides of your brain are in sync.To illustrate this point, certain songs make you feel great because they synchronize the brainwaves. You can recognize this effect when you have a smile on your face and you want to move to the beat of the music.  To see how this works for you, the next time you’re feeling out of sync……spend at least five minutes moving to your favorite music. playng music while you review contracts, listing captions or your daily call list. Chances are your brainwaves will be back in sync and you’ll have a smile on your face. Keep your favorite uplifting tracks, CD’s or playlists closeby.

Drink in the power of music and let your favorite song or artist lift your spirits and keep you moving and giving yoru team & clients the BEST you!

Adopt your energy strategy today! Share your thoughts, ideas & positive results in the comments below. I look forward to reading them.

Onward,

Ann Buchanan

AnnBuchanan.com

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Listing Advice for Sellers!

We have all walked into a listing appointment that just needed a few minor tweeks to be your next success story. I suggest  a few simple tips that are guaranteed to enhance appearance, increase buyer interest and boost your listing’s profile:

Renew selectively: Instead of wholesale renovations from which sellers recoup maybe 60 percent on investment, do light makeovers everywhere, with an eye on the kitchen and bathrooms. They’re far more cost-effective.

Clean, clean and clean some more: It’s hard for buyers to picture themselves living in a dirty house. Scrub floors, baths, kitchens, windows and walls, and be sure to clean, vacuum and deodorize rugs. This is simple but effective. A fabric softener sheet on the HVAC filter never hurts.

Depersonalize, declutter: Show the space, not the contents. Box up family photos, kids’ school papers and excess art, and store bulky and worn furniture. Organize your closets to make them look half empty. Create a space where anyone can picture themselves living, laughing & entertaining. Set the stage to sell.

Illuminate: Think bright and cheery. Open drapes and add brighter light bulbs in dark areas. Repaint where needed but use neutral colors. Employ the natural light as your BEST sales assistant.

So there it is in a nutshell. I enjoy collecting advice from my fellow realtors, so share your tips and advice in the coments below. I look froward to exchanging ideas and learning together.

 

Onward,

Ann Buchanan

AnnBuchanan.com

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